Experience

GammaUX  - Senior Product Designer (Spain) 2023 - Present

Senior Product Designer: Strategic design consultancy specialising in digital transformation for global organisations. Leading Product Strategy, Product Discovery, UX/CX and Service Design initiatives, collaborating with Product, Engineering and Business teams to deliver scalable digital products.

• Zurich Insurance Group:

  • Led the strategy, redesign and global standardisation of Zurich's digital insurance calculators, defining a scalable framework to unify the quote and lead generation experience across international markets including Japan, Ireland, the United Kingdom, Switzerland, Spain, Germany, Australia and the United States. Applying Product Discovery, Service Design and UX Strategy, I facilitated co-creation workshops, Customer Journey Mapping, Service Blueprinting and stakeholder alignment sessions to identify opportunities, reduce friction and align business, product and engineering around a shared vision.

  • Led the development of the Motor Insurance Quote Journey and the Product Pages Toolkit for Zurich Switzerland, driving Product Discovery, strategic definition, validation and implementation alongside Product and Engineering teams. Mentored the design team, fostering a culture of research, data-driven decision-making and continuous improvement.

• Yara International:

  • Partnered closely with Engineering and Product leads to prioritize and deliver a Precision Farming App roadmap’s P0 features, producing a high-quality user experience that expanded crop yields by 15% and reduced fertilizer use by 20%.

  • Presented data-driven UX/UI designs to the Product Owner and 20+ cross-functional executives for Yara’s digital products, highlighting product gaps, recommending how to close gaps and increase market reach, and influencing leadership to approve 4 key features that have: 

    • Increased user engagement by 30%, with AtFarm users adopting key functionalities like field setup and actionable insights, driving higher adoption rates among farm owners.

    • Reduced time-to-market for new features by 40% through streamlined development workflows.

    • Achieved 100,000 registered users, demonstrating strong adoption and market demand, while leveraging insights from over 10 million hectares registered on the platform to drive better decision-making.

    • Yara Plus digital products contribute 25% of the brand's recognition across the European market.

Banco de Crédito del Perú - Senior UX/UI Experience Designer (Peru) 2020 - 2022

BCP is the largest bank in Peru, with a workforce of almost 18,000 employees serving 6 million clients nationwide.

Proactively analysed and identified connections between customer needs, competitive and market research, and business priorities to design a unified digital platform 2 websites, 2 apps for corporate banking that raised company NPS (Net Promoter score) from -33 to +17 points.

• Developed e-2-e functional requirements for a digital banking platform and provided detailed guidance to team of 14 Engineers for requirement implementation, yielding:

  • Reduced corporate transaction processing times by 30%, helping BCP achieve its 2020 goal of improving operational efficiency.

  • Reduced user action flow completion times by up to 50%, improving efficiency and streamlining the overall user experience.

  • Increased digital platform adoption among corporate clients by 22%, supporting the bank’s target of expanding its digital ecosystem.

Optimized cross-selling opportunities, contributing to a +10.6% revenue growth for the bank, though the specific impact of my team was difficult to isolate due to multiple influencing factors.

Amable - UX/UI Experience Designer (Peru ) 2018 - 2020

Amable is a digital consultancy focused on UX research and UX/UI design, with branches in Argentina, Peru, and Chile. Applied a customer-first, full-system mindset to guide [8] stakeholders in a multi-platform (2 apps, 4 websites) product redesign which has:

• Earned praise from stakeholders for delivering a seamless and user-focused digital experience.

• Enhanced cross-platform consistency, reducing churn by 25% and improving NPS by 15 points.

• Built bridges between technical and non-technical stakeholders to develop a [Telecommunications Self-Service App for Claro Peru] that [streamlined customer support, reducing call center dependencies and boosting user satisfaction].

Barrows Global - Industrial designer / Retail design  (London, UK)    Mar - Aug 2017

Owned consumer experience for product design, which entailed finding insights, building prototypes, and seeing through the manufacturing processes up to final execution. Focusing on creating solutions that drive shopper conventions. Clients: Shell, Bourjois  

Maxim World - Product designer  (London, UK)         2016–2017

I designed, tested, and coordinated the manufacturing process for tailor-made products for high-end hotels. These products included decorations and accessories for common areas, restaurants, bedrooms, bathrooms, and all spaces in between.

Academic qualifications

Master of Business Administration (MBA) (In Progress – Expected 2026)
EAE Business School · Madrid, Spain

Bachelor’s in Industrial Design (Honors) 2015
RMIT University · Melbourne, Australia 

Additional studies

Programa de Especialización en Asesoramiento Financiero | IEB 2023

Service Design course  |  San Ignacio de Loyola Institute  (Lima, Peru)             2019 

Design Thinking course  |   UTEC University (Lima, Peru)   2017  

Project management | Starbucks Global Academy and Arizona State University     2017

Skills

• Leadership & Mentoring

• Stakeholder Management

• Cross-functional Leadership

• Product & Engineering Collaboration

• Agile Methodologies (Scrum)

• Product Strategy

• UX, CX & Service Design

• Product Roadmapping

• Design Systems

• User Research

• Customer Journey Mapping

• Workshop Facilitation

• Data-driven Decision Making

• Experimentation & A/B Testing

Tools

Figma, Axure, Sketch, Zeplin, Photoshop, Illustrator, InDesign,  Basic HTML + CSS, Arduino, Rhino 3D, Solidworks, Keyshot

Extracurricular activities

Peruvian National Hockey Team  [ Player ]        2008 - 2012

Blind Masseuse Association:  SAW [ UX designer ]                              2019

Volunteer “TECHO” [ Activity personnel]                                      2012

Languages

English (fluent)

Spanish (native)

French (intermediate)